Last year, Google filed applications for about 100 top level domains. These included .app, .cloud and .lol, but perhaps most prominently .search, which they had requested to operate as a ‘dotless’ domain. [Friday], ICANN gave their verdict on the idea that would make this URL valid : NO. Here is the formal announcement, and a related Slashdot story from last year. So that’s that. But it may still be granted the rights for the remaining 100. Is prime dot-com real estate going to become a thing of the past?
Original news: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/5h66DJyFcwY/story01.htm