Sometimes, making more money is not enough. Just ask Salesforce.com. The SaaS company announced it would cut 200 jobs, during its second quarter earnings call. The cuts are coming, despite the company raising its revenue forecast for its fiscal year. Salesforce.com says it’s initiating the cuts to reduce overlapping roles and to (you guessed it) gain ‘synergy’, following its effort to meld its cloud marketing platform company ExactTarget with its social media market suite Marketing Cloud.
And apparently this isn’t the first time Salesforce has tried to squeeze out those nebulous ‘synergies.’ It reportedly cut 100 jobs in October, when it merged its social media platform companies Radian6 and Buddy Media.
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