How One Man Turns Annoying Cold Calls Into Cash

A man targeted by marketing companies is making money from cold calls with his own premium-rate phone number. So far he’s made £300 profit following a £10+VAT initial investment. The premium rate regulator has ‘strongly discouraged’ the practice, as it violates the code of practice. Nevertheless, the novel idea is sure to resonate with everyone worn down by mindless cold calling!

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