Mobile Virtual Networks Are Booming Again

Sue Marek reports at Fierce Wireless that the mobile virtual network operator business is booming again, with new MVNOs launching nearly every week and operators like Sprint and T-Mobile hungry for MVNO partners because MVNOs offer a good economic return and can help them to grow their market share and reach into markets where they might not have visibility. ‘It’s a good strategic play for us,’ says Matt Carter, president of Sprint wholesale and emerging solutions. ‘It’s another army to help us garner more subscribers on the network.’

But unlike the MVNO craze of the 2005-2006 era–highlighted by high-profile failures like ESPN Mobile, Disney Mobile, Amp’d Mobile and Helio, today’s high-profile MVNOs like FreedomPop, Republic Wireless, Solavei and Ting offer innovative service plans, marketing techniques and, in some cases, devices that they hope will draw consumers to their offerings. Today’s MVNOs can be successful with a seemingly tiny number of customers.

For example, Tucows’ MVNO Ting, which sells mobile usage by minutes, text messages and megabytes, announced they currently have around 25,000 total customers, and that the business is on track to cross the break-even threshold in the fourth quarter of this year. Virtual carriers now also get the latest phones like the Moto X at launch and don’t have to wait for new Android handsets to trickle down.

Original news: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/W7pz6xmXveU/story01.htm